Lesson #07 Dating / Personals
Written By Titmowse

Online dating is one of the most successful business models on the web today. Millions of surfers are willing to join a Dating site because, let's face it: Millions of people are lonely. Millions more are just, plain horny. While it's all fine and good to look at pictures of hot models, personal contact is even better. Dating sites offer that personal contact.

Dating? Personals? On a porn site? How does that work?

First, visit Cozy Frog. Look for our Sponsor listings and click on the Dating/Personals subpage. There, you will find Dating/Personals programs designed especially for adult webmasters. These sponsors are adult friendly and won't ban you for selling their programs on a dirty sex site. Look for a sponsor that offers the member benefits and payout structure you need and sign up.

Overall, most Dating/Personals programs will offer a free, basic membership to surfers. With that free membership, the surfer can browse the profiles of other members. They can create their own member profile. They can perform refined searches to locate members by country, State, hair color and of course, sex and sexual orientation. Some members receive a small list of profiles that "match" their profiles.

Some Dating/Personals sites will even allow a free member to contact a limited list of other members. However, if a free member wants to chat live, email any member they desire, they must pay for a full membership.

Naturally, a full membership to a Dating/Personals site offers much more than the ability to browse profiles and email a couple of other members. However, the free memberships will give your surfers the chance to fully explore and appreciate the Dating/Personals experience.

No matter what kind of porn you've got on your free site, chances are there's a Dating/Personals program that will fit within your niche. As we stated earlier, there are Millions of lonely, horny people in this world. Even the most jaded reality porn fan wants the chance to meet a babe they can relate to. Dating/Personals sites appeal to men and women, straight or gay.

Most Dating/Personals sponsors let you post links to refined searches on your page. Does your free site specialize in redheads? Post a link to your Dating/Personals sponsor's site so that when your surfer clicks it, they are given a list of redheaded profiles.

Dating/Personals sponsors were among the first to offer GEOTARGETED ads to their webmasters. The affiliate webmaster places the special code on his/her site. When a surfer in East Texas visits your site, they will see an ad that says: MEET HOT DALLAS WOMEN RIGHT NOW! When a Surfer from West Texas sees the same ad, they will read: MEET HOT LUBBOCK WOMEN RIGHT NOW!

GEOTARGETED ads contain a glorified cookie that refines the geographical area via the surfer's IP address. GEOTARGETED ads are very effective when one is trying to promote a Dating/Personals program. Some GEOTARGETED ads are text-based. Some come with images of models from the IP area.

As for the payout structure of Dating/Personals, most of them will pay you a small amount for every free membership you acquire. When your free members sign up for the pay service, you get more money.

A Dating/Personals ad will blend with just about any adult site you create. Dating/Personals sponsors even do well on TGP gallery pages. They do well on TGPs, free sites, list sites and blogs. The coolest part of promoting a Dating/Personals sponsor is your ability to configure the program to fit your clientele.

Millions of surfers search for porn. Millions of those porn searchers look for porn because they are lonely or horny or both. Why not give these lonely, horny people (even women!) the opportunity to make contact will live, willing online partners? Promote a Dating/Personals sponsor!